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This canvas uses our company (Fractional Partners) as an example. To get your own copy of a clean canvas, click here.

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Company: Fractional Partners

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Last Updated: May 2026

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<aside> <img src="attachment:f6ae3a62-7c25-42ad-bfa4-bf47438b263b:Target.png" alt="attachment:f6ae3a62-7c25-42ad-bfa4-bf47438b263b:Target.png" width="40px" />

Ultimate Goal

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<aside> <img src="attachment:4e6e4d79-b3f7-4fd7-94a8-45c42df2bb87:VP.png" alt="attachment:4e6e4d79-b3f7-4fd7-94a8-45c42df2bb87:VP.png" width="40px" />

Growth Lane

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<aside> <img src="attachment:63fe303e-22fb-4fef-8b16-d4718e8f9134:Mission.png" alt="attachment:63fe303e-22fb-4fef-8b16-d4718e8f9134:Mission.png" width="40px" />

What drives us to do what we do?

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<aside> <img src="attachment:dbeb42d9-0062-4812-a7e6-a88d59e23738:RUle_Book.png" alt="attachment:dbeb42d9-0062-4812-a7e6-a88d59e23738:RUle_Book.png" width="40px" />

What are the Core Rules we play by?

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<aside> <img src="attachment:e34013eb-f90a-45c9-ab75-2d234229b747:Strategic.png" alt="attachment:e34013eb-f90a-45c9-ab75-2d234229b747:Strategic.png" width="40px" />

What do we do better than anyone else?

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<aside> <img src="attachment:4950ba5a-25e2-4934-b984-8657b87cff92:ICP.png" alt="attachment:4950ba5a-25e2-4934-b984-8657b87cff92:ICP.png" width="40px" />

Who is our Perfect Customer?

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<aside> <img src="attachment:ab19f94a-7dda-41be-ab0f-47727c44e17f:ICP_Goals.png" alt="attachment:ab19f94a-7dda-41be-ab0f-47727c44e17f:ICP_Goals.png" width="40px" />

What outcomes are they trying to achieve?

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<aside> <img src="attachment:21bef9e0-76e1-4abf-9486-5153b046df6f:ICP_Pain.png" alt="attachment:21bef9e0-76e1-4abf-9486-5153b046df6f:ICP_Pain.png" width="40px" />

What obstacles or frustrations are stopping them from buying?

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<aside> <img src="attachment:2d6be7fe-2e30-4900-9640-c8349b6836f5:Rev1.png" alt="attachment:2d6be7fe-2e30-4900-9640-c8349b6836f5:Rev1.png" width="40px" />

Which revenue stream drives the most profit today?

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<aside> <img src="attachment:4eed2c16-4f6b-47b5-8b0b-45601910a040:Rev_2.png" alt="attachment:4eed2c16-4f6b-47b5-8b0b-45601910a040:Rev_2.png" width="40px" />

Which existing streams should we focus on right now?

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<aside> <img src="attachment:1145ab93-54db-4e12-9183-d42ea6bdb6db:Rev_3.png" alt="attachment:1145ab93-54db-4e12-9183-d42ea6bdb6db:Rev_3.png" width="40px" />

Which future revenue streams best align with our growth strategy?

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<aside> <img src="notion://custom_emoji/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/353ea931-bcf3-802e-9093-007ab1fa7b6e" alt="notion://custom_emoji/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/353ea931-bcf3-802e-9093-007ab1fa7b6e" width="40px" />

How do our customers discover and engage with us?

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<aside> <img src="notion://custom_emoji/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/353ea931-bcf3-80e8-a59c-007a9210f96d" alt="notion://custom_emoji/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/353ea931-bcf3-80e8-a59c-007a9210f96d" width="40px" />

Why should potential customers trust us?

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<aside> <img src="notion://custom_emoji/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/353ea931-bcf3-801b-bb70-007ab9b57d61" alt="notion://custom_emoji/d65466a8-23b1-4de7-a6b7-bb6601aa2f81/353ea931-bcf3-801b-bb70-007ab9b57d61" width="40px" />

What is our guarantee?

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<aside> <img src="attachment:123c2955-de4a-4184-b5fd-fd58c7dcd9b4:Production_Icon.png" alt="attachment:123c2955-de4a-4184-b5fd-fd58c7dcd9b4:Production_Icon.png" width="40px" />

What specific steps WOW our customers?

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<aside> <img src="attachment:2f98d003-f71f-4ea1-8c7d-5f3cc5545564:Lotalty_1.png" alt="attachment:2f98d003-f71f-4ea1-8c7d-5f3cc5545564:Lotalty_1.png" width="40px" />

How do we keep customers coming back?

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<aside> <img src="attachment:056ffb9e-70bd-4bb8-bfb0-cde5be72ee65:Loyalty_2.png" alt="attachment:056ffb9e-70bd-4bb8-bfb0-cde5be72ee65:Loyalty_2.png" width="40px" />

How do we get our customers to refer us?

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© 2026 Fractional Partners. All rights reserved. Version 3 — Last updated: May 2026 | Latest version available here Use of these tools or any associated materials indicates acceptance of our Terms of Use and Privacy Policy.